However as rap fanatics set to work interpreting Lamar’s unutilized video, it was cloudless he wasn’t just about finished dunking on Drake. Right here’s a information to the references and insults tucked into the video.
Owls are a mascot of types for Drake, who based the OVO Tone file label and OVO way of life logo. (Observe how the letters seem like an owl emoji.)
Sadly for Drake, Lamar additionally has get entry to to owls, and he in reality put them via it for his tune video.
He whacks an owl piñata with a stick till it explodes in a single scene, future a disclaimer at the conceal makes a laugh of “OVO” with an insult we will be able to’t print right here.
Later, towards the tip of the video, Lamar stares at a caged owl. The background tune stops as he walks off-screen and the chicken turns to the digicam, all abandoned.
Lamar’s youngsters and fiancée Whitney Alford construct a pointed cameo
All over a specifically scorching level within the feud, in early Would possibly, Drake excused a seven-minute diss monitor referred to as “Family Matters” that integrated unsubstantiated claims of Lamar abusing his fiancée, Whitney Alford. The track additionally steered that Dave Detached, Lamar’s longtime ingenious collaborator, used to be the latest father of one in all Lamar and Alford’s youngsters.
Lamar spoke back to these allegations via having Detached co-direct his unutilized tune video, which integrated a scene the place Alford, Lamar and their two babies dance in a front room to lyrics obviously geared toward Drake: “The family matter and the truth of the matter / It was God’s plan to show y’all the liar.”
Drake isn’t abandoned in tossing severe accusations round all through the rap red meat. “Not Like Us” integrated a number of traces suggesting, with out mentioning proof, that Drake is a pedophile. Lamar doubled ailing on them within the video, taking part in hopscotch in a single scene future he raps: “Ain’t you tired? Tryna strike a chord, and it’s probably A-Minor.”
Push-ups, Tam’s Burgers and alternative undercover messages
Lamar used to be additionally filmed doing push-ups on cinder blocks, an obvious reaction to Drake’s diss monitor “Push Ups,” which attacked Lamar’s inventive integrity.
So as to add display, Lamar additionally peppered the video with nods to his Compton, Calif., roots. Compton-born NBA big name DeMar DeRozan made a cameo, as did Los Angeles-raised dancer Tommy the Clown. Crowds of folk and dancers within the video seek advice from native landmarks such because the Compton Courthouse and Tam’s Burgers.
Lamar additionally in the community sourced one of the most style, together with a hat designed via Ghetto Rodeo and Kaló Landscape in addition to a sweatshirt via Kaló Landscape.
