Categorical Media Crew, 1Link Non-public Restricted, and EssenceMediacom (GroupM) have partnered to inauguration a unused podcast line aimed toward offering significance insights into the unedited traits within the cost business.
The 12-episode line will property attractive discussions with business leaders from banks, monetary establishments, and FinTech firms, that specialize in rising tendencies within the virtual cost terrain.
The line might be produced in collaboration with the Categorical community, which is widely known for its exceptional content material foundation and distribution functions. It’s going to guard key subjects reminiscent of developments in debit card generation, fraud prevention, cybersecurity, and alternative essential facets of the evolving cost ecosystem.
The announcement used to be made all through a distinct match held at 1Link’s administrative center in Karachi, which used to be attended by means of senior officers from each organizations.
Najeeb Agrawala, CEO of 1Link, highlighted the usefulness of the collaboration, pronouncing, “This partnership represents a significant step forward in educating the public on essential financial topics. Our podcast will address critical issues such as cybersecurity, banking fraud, and the role of technology in digital payments.”
Seema Kaswani, Associate Normal Supervisor of Marcom at 1Link, defined the main objective of the podcast line, highlighting the usefulness of elevating consciousness about virtual transactions and fiscal safety. She famous the involvement of key stakeholders like banks, card issuers, regulators, and business leaders in making the line a useful useful resource for the nation.
Maliha Anwar Khan, Leading Business Officer at 1Link, shared information about an exhilarating initiative i’m ready to inauguration in 2024 — a singular cost scheme designed for girls.
The scheme will cope with the precise monetary wishes of ladies, providing advantages reminiscent of financial savings, insurance coverage, and virtual cost answers. “This initiative aims to empower women financially by providing them with tools that support savings and secure transactions,” mentioned Khan.
Ovais Ilyas, Normal Supervisor at EssenceMediacom, expressed his backup for the line, pronouncing, “This podcast will offer invaluable insights into the world of banking and finance, with key decision-makers sharing their expertise on vital financial matters.”
Azfar Mahmood Nizami, Government Director of Advertising and marketing & Gross sales at Categorical Media Crew, additionally stressed out the usefulness of the line, declaring, “We are thrilled to partner with 1Link on this project. The podcast series will play a crucial role in enhancing public understanding of financial matters and digital transactions.”
The podcast line might be to be had throughout a couple of platforms, together with Categorical Information and Categorical Leisure TV channels in addition to on social media. The try is to achieve a vast target audience and reinforce monetary literacy in Pakistan, serving to listeners navigate the unexpectedly evolving virtual economic system.
Along with the podcast line, 1Link plans to introduce a groundbreaking cost resolution for girls in 2024. This initiative additional displays the corporate’s constancy to selling inclusive monetary answers for Pakistan’s various folk.
This collaboration between Categorical Media Crew, 1Link, and EssenceMediacom marks an important milestone in selling monetary schooling and consciousness, with the podcast line i’m ready to construct an enduring affect on monetary literacy in Pakistan.
The inauguration match used to be attended by means of 1Link’s CEO Najeeb Agrawala, Leading Business Officer Maliha Anwar Khan, Head of Innovation Shaista Abdullah, Corporate Secretary, MarCom & Company Affairs Syed Suleman Hassan, and Associate Normal Supervisor of Marcom Seema Kaswani; GroupM’s Normal Supervisor Ovais Ilyas, Director of Investments Zakir Bilal, Laborer Director Salwa Bhatti; and, Categorical Media Crew’s Government Director Advertising and marketing & Gross sales Azfar Mahmood Nizami, Laborer Director of Advertising and marketing Kamran Ahmed, GM Gross sales & Advertising and marketing Saad Bin Rasheed, Normal Supervisor of Advertising and marketing Romina Ali.
