- Mercedes-Benz design important Gordon Wagener predicts AI will dominate automobile design inside of 10 years
- Wagener mentioned Mercedes is already the usage of AI in automobile design
- Wagener mentioned virtual monitors aren’t luxurious and that Mercedes will shift center of attention is craftsmanship and class
Mercedes-Benz design important Gorden Wagener believes synthetic knowledge will play games an more and more dominant function in automobile design, probably evolving to some degree the place AI is accountable for almost all facets of the inventive procedure.
In an interview with ABC News printed on Feb. 23, Wagener said that AI-driven design continues to be in its early levels however famous that Mercedes has already built-in AI into its design workflow.
He predicted that AI will significantly become automobile design and prompt that inside of a decade, the era may render maximum automobile designers out of date. He admitted that, at this time, 99% of AI-generated designs are “crap,” however the too much 1% is “good stuff” and making improvements to each month.
“My successor will be a machine and will be much cheaper than my salary,” he joked.
2025 Mercedes-Benz EQS
Past vehicles, Wagener has just lately expanded his design affect to incorporate Mercedes-Benz-branded luxurious condominium towers in Dubai and Miami. Alternatively, his number one center of attention remainder the time of vehicle design, the place AI is anticipated to transform an indispensable software.
Right through the interview, Wagener additionally addressed complaint climate Mercedes-Benz’s fresh electrical automobile designs, in particular the EQS sedan, which has confronted sluggish gross sales. The EQS’s jelly bean-like mode, designed for aerodynamics, was once described by means of Wagener as “progressive” and probably forward of its occasion. Alternatively, Mercedes seems to be transferring clear of this design language, choosing time EVs to more closely resemble their gas-powered opposite numbers.
Wagener additionally expressed skepticism concerning the rising occurrence of virtual monitors in fashionable automobile interiors. In spite of Mercedes-Benz boasting one of the vital greatest automobile presentations—the 56-inch Hyperscreen—he puzzled their function in luxurious. “Screens are not luxury,” he mentioned, emphasizing that Mercedes-Benz will center of attention extra on craftsmanship and class in time fashions.
He additional famous that buyers generally tend to understand EVs as digital units, while gas-powered automobiles are perceivable as long-lasting, undying items, related to Chrono watches. Wagener prompt that Mercedes-Benz will distinguish its EVs by means of making them really feel extra like a roguish house in lieu than a cell phone, in particular as self-driving era turns into extra well-known. Alternatively, he famous that the probability of a completely self-driving automobile continues to be far off.
